Director of Strategic Planning, BBDO

In my day-to-day role as a creative strategist, I bring a unique POV to the world of advertising, blending digital strategy, data analysis, and cultural storytelling to build engaged communities.

As a former Big Ten athlete with 8+ years of experience in finance across investment banking, corporate finance, and corporate banking before my pivot to advertising, my dynamic journey has empowered me with a distinct perspective on the world, culture, fandom, and ultimately the work.

My multi-hyphenated background allows me to marry cultural fluency with analytic rigor to craft data-driven insights, inspire creative leaders, and develop breakthrough campaigns, platforms, and activations that meet the right people with the right message at the right time.

Recent Work